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m-cast media networks
Software to create Digital Signage Networks

The m-cast system is a complete range of media scheduling and display products that creates, schedules and displays media onto computer screens in retail and public spaces.  The m-cast system is used to display:
In-store advertising


Dual screen Point-of-sale advertising

Billboards & Casino Systems

Multimedia Price Checkers
  • Advertising messages (designed to influence customer buying behavior at the point of sale)
  • Promotional messages (to give customers product information)
  • Venue information (like jackpot readouts in casinos, pricing & product information by scanning barcodes in retail stores or flight information in airports)
  • Entertainment media (live TV, recorded video, news and other information)

The market for a modern media broadcasting system is growing steadily as the cost of computers and screens reduce.  Current cost-effective broadband connectivity also makes it easier to distribute rich media to a national network of screens.  The same broadband network can be used to monitor the remote system in real-time using the advanced m-cast network management systems. 


Download the m-cast brochure

Screens offering users information and entertainment are now seen frequently in supermarkets, c-stores, video and audio stores, airports and casinos.  The m-cast system can be used to take over the management of the media content on those screens. 

The m-cast system offers several unique methodologies for gaining revenue sources from the screens based on a fee charged to advertisers on the system.  The m-cast system also allows store owners to measure sales uplifts caused by the on-screen advertising.

 


M-CAST FEATURES
Targeted - With m-cast, content can be precisely directed to individual screens by time of day, day of weeks, week of year, stimulating impulse purchasing decisions in retail environments such as supermarkets, entertainment venues and high street stores. Impulse buying accounts for up to 70% of total retail sales.

Accountable - m-cast allows advertising schedules to be cross-tabulated against transaction data gathered at the point-of-sale, giving a measure of effectiveness to an advertising campaign. Sales uplifts of up to 20% have been achieved to date.

Scaleable - the m-cast system is designed to manage booking, scheduling and display of advertising media over national and international net works of thousands of screens using standard Intel/Microsoft and web technologies.

Flexible - the m-cast system deals with all common media types including digital video, animations, web content and streaming video. The m-cast FASTmedia application allows real time changes to certain media types, giving local input and control.

•  Revenue Generating - the m-cast system can contribute incremental business benefits to the host retailer's normal operations and new revenue sources by creating new advertising opportunities.